You Already Know Marketing Is Important To Your HVAC Business in Linwood …
Use proper HVAC marketing methods that works well in Linwood. And the best ones are the most basic. One trick is to get ideas from other industries. What works elsewhere usually will work for HVAC contractors marketing as well. Another trick is to test every HVAC marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.
There are a few different types of marketing HVAC contractors use. The first is consumer marketing. This is directly aimed at attracting people in the market to get new clients. HVAC marketing concepts for consumer marketing are: Direct marketing with letters and postcards, TV, Radio, and print ads. The second type of HVAC marketing is aimed at other businesses. Home Builders and construction companies are great sources of getting new clients. Referrals from other businesses are also great income producers.
The problem is that managing your HVAC company is stressful enough already. To remain successful, you also have to determine and manage your HVAC marketing plan – which is a difficult job if you don’t have a dedicated marketing staff to get it done.
Converting HVAC Leads to Customers
Looking for a reason to start a local seo campaign? Let us look at why local search marketing can and will benefit your business.
Cost & ROI of Local Search Marketing
One thing to note is that a local seo campaign can cost as little as $300 per month, or as much as $10,000 per month depending on your industry. Another reason for the cost difference includes whether or not you are utilizing a cpc or cpm campaign.
Sure seo can be expensive, but there is a light at the end of the tunnel. An effective campaign can easily increase business by up to 1,000%, and justify the cost of the campaign. Of course, there is a ramp-up period for most campaigns, which can mean a 4-month difference between the time you spend and the time you get a return on investment.
Exposure is Golden
Local seo campaigns are designed to saturate the search engines with your brand. Your target goal should be to appear in more than one 1st page slot on Google and other search engines. This can be done with your website, lead sites, and social media pages.
The exposure that a business can receive from a marketing campaign can catapult it above the competition in a short period of time.
Converting HVAC Leads to Customers
As a small business owner, prospects are out there for your business. You just have to look harder for them than ever before and work harder to get their attention. Here are a few ways that go beyond advertising to help you get connected to new prospects in your community.
1) Get creative with your current client base
Are any of your current clients business owners who may also have clients who could benefit from your services and products (and not in a pushy door-to-door salesman kind of way)? Always look at your current client base as a source of future referrals. Can you create a unique offering that is an extension of what your client offers their clients, a product or service that is a natural tie in? For example, if you're a home inspector, can you partner with an HVAC business to provide an ongoing yearly check up for the home owner (and you potentially earn a referral fee)?
2) Get involved
Become involved in the charitable organizations your clients or ideal clients support. By donating your services or even your time (not just writing a check) you'll get to know other local business owners who are likely in your target audience and could benefit from your expertise. By volunteering for a position within the charity that showcases your knowledge and character, you demonstrate what it's like to work with you firsthand. This effort admittedly will require time to build relationships yet will have a greater impact than placing an advertisement in a local publication.
3) Start a Facebook group
You may be sick of the whole social media craze, but with 70% of people with assets of $5 million or more on Facebook, it's not going anywhere soon. Facebook is a great opportunity to be where your clients are. Yet you should approach it as a place to share your expertise and build real relationships, not hard sell. While Facebook fan (brand) pages are great, those are more of a one-way conversation about your brand. And it's hard to get someone to join your fan page if they have never come in contact with you or your business.
Consider creating a group in Facebook for your community around something you are an expert in or have an interest in. For example, great gifts in Springfield, IL; hottest fashion trends in Orange County or best wedding resources in Dallas, TX. The exposure you can get to a potential group of new clients is remarkable. You're asking people who have an interest in this topic to join a group for news and sharing. You're not asking them to fan a brand they have no experience with.
A group is a resource. You can pepper in your own business as a resource here and there as appropriate, but you're really just creating a place for people who share an interest in what you do to get to know you and to share. You'll be amazed at how people jump in and offer advice and support in the community so it isn't really a huge time commitment on your part.
4) Shop locally
Sure it may cost you a little more, but by supporting the local business owner they are more likely to support your business in return.
5) Co-market with clients who share your target audience
Find other local business owners who share your target audience. Make sure you're shopping there, getting to know the owner and what they do that makes them different and has their clients raving about them. Approach these businesses and pool marketing resources to host an event at a local business or even your own location for your target audience. Wine tastings, spa days with mini-mani's, fashion shows, gourmet cooking lessons, complimentary blowouts, etc. are events women enjoy if your target audience is women. Make sure the event is invite only and held during time of day / week when your target audience is available. Consider providing complementary childcare. I'd advise against hosting an event that is educational about what you offer. Rather, use this event to begin building a relationship with others in your community. By showing you understand the needs and wants of your target audience with an appropriate event, this is one way to do so.
These are just a few ideas of more effective ways to invest your marketing dollars than renting a mailing list and sending a canned direct mail piece or advertising in the local media. Is it more work? Yes. Is it cheaper? In some cases yes. But the real benefit is that you'll develop lasting relationships with clients who will find it hard to leave you. And we all know it's more cost-effective to keep an existing client than it is to find a new one.
Gtouchmarketing provides several marketing tools for HVAC Contractors in Linwood. Top HVAC contractors know that you must always keep marketing. Even when you have more projects than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any clients nor projects. So always keep marketing.
Gtouchmarketing is your solution provider. We can provide your business with the marketing plan you need for success, from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget. Let us become your marketing arm and drive the business that you need.
Are Your Marketing Efforts Already Successful? How Can You Know What Marketing Techniques Will Work Best For Your HVAC Company in Linwood? Call Us or Email Us Today
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